SEO Agency

SEO is one of the many acronyms you’ll find in the marketing world, standing for search engine optimisation. The most basic principles behind it are that it helps search engines find and understand your content. From there, it shows your website to people looking for information, products, and services that you offer. 

Beyond content and keyword research, technical SEO also includes things like meta data, internal linking, and backlinking from other websites to your website. They’re supportive components that help you do more than just rank, they push you to the top of the list. 

If you want Google’s own terminology, here’s their definition: 

“Search engine optimisation (SEO) is the practice of improving the visibility and performance of websites and web pages in search engine results pages (SERPs).” 

When an SEO strategy is properly executed, it makes your website easier to find, easier to understand (for people and search engines), and in turn supports your business’ growth. SEO services usually involve a broad scope of techniques, including reviewing what your content looks like and how it’s written, what your website structure looks like and how trustworthy your website is through a range of authority and trust signals. 

Essentially, it’s designed to get your business in front of the right kind of audience that’s interested in what you do.

SEO absolutely works but the key thing to remember is that it’s a long term commitment, not an overnight solution when you want to boost organic traffic. When you overhaul your website and get an SEO agency or specialist to recommend what to do, usually it’ll start with a lot of ground work to lay the foundations for future success. Growth is more gradual than with something like paid ads, but builds momentum over time, and it’s designed to help support your other marketing efforts and channels. Paid ads can give you fast results, but SEO offers long term results that build customer loyalty. 

The key things to remember here are that you’ll need a strong focus on consistently positioning your website as a trusted, relevant source through ongoing content, optimisation, and technical updates. EEAT principles, which stand for experience, expertise, authoritativeness, and trustworthiness, are the four pillars you’ll need to build that foundation. 

Consistency is key, and you still need to maintain the positive changes you’ve made, as well as sustain new growth with fresh copywriting. Keywords change and competitors will fill those spots without a sustained effort from your own website. SEO really is a marathon not a sprint, but the volume of organic traffic you can gain, conversions you can make, and new leads you can gain are absolutely worth the sustained effort for you and your business.

Whether you want to rank for your bestselling products or need your store address to pop up whenever people search for services in your industry, SEO will help get you there. Customers are choosing to shop online more and more, and your website is just as much the face of your business as your store. 

While paid ads can bring immediate results to your business, SEO builds up a site foundation that delivers long-lasting results. No matter whether you’re an ecommerce brand or need lead generation for a service-based business, you’ll benefit from a custom SEO strategy that drives users to you.

When you engage with an SEO agency in Australia, the cost will vary significantly ranging on a broad scope of factors. Things like your business size, goals, and how competitive your industry is will all play an influence. Another factor is one-off costs for major works like website migrations or content packages. If you’re looking for something that operates month to month, small to medium sized businesses can generally anticipate paying $2,000 per month at a minimum to $3,000 or $5,000 per month. Generally this price will include things like optimisation work, copywriting, and ongoing improvements tailored to your location and service offering like backlinking and meta text optimisations. 

If you’re a large business with a lot of pages, services, or products, or if you’re in a particularly competitive industry, the price will be higher. Enterprise SEO campaigns often start from around $10,000 per month, though one-off project based work can range between $20,000 to $25,000 to optimise your website over a quarter for example. Such costs are a long-term investment for your company, brand and reputation.

An SEO agency will get in behind the scenes of your website to look at what’s working, what’s not, and what needs to be started on if there are key things missing. The SEO experts at Reform look at a whole lot of key things that contribute to your website’s visibility and ranking, then prioritise everything as a part of a longer term strategy. There will likely be a combination of technical improvements, content, keyword strategy and ongoing optimisation to ensure your website is aligned with how users search (and what search engines prioritise). 

When you engage with Reform Digital as your SEO agency, we take a custom approach to optimise what you actually need, like backlink building and technical audits for things like meta data and schema. We’ll analyse which pages are a top priority, and work on a content schedule with keyword research and supportive internal linking. On the front-end, we can also complete audits of how your site looks to a customer and what the flow is like for the buyer journey with click-through rate optimisation. 

There isn’t a short answer to this question, as SEO rankings will generally take three to six months to begin to register with search engines before you properly see movement up the SERP. It also varies depending on your goals, the market you operate in, where you’re starting from, and what your competition looks like. Some markets are easier to rank for than others, due to competition or keyword difficulty. SEO is a key part of getting your website’s organic traffic volume up, and the best way to do that will vary for everyone – as will the timeline. 

Ultimately, there are no shortcuts, and the most important thing is having a dedicated SEO agency who can put together the strategy and timeline that works best for you.

When you’re trying to choose the best SEO agency for your business, there are a few things to consider. You’ll want to start off by deciding what your goals are so you can go in with a clear idea of what you actually need from an agency (even if you’re not sure on the technical details). 

At Reform Digital, we’ve got experience across a range of businesses, both in terms of size but also industry. Whether you’re a start-up selling something totally new, or are an enterprise level service provider, we’ve created custom SEO strategies across the board. If you’re weighing up your options between SEO agencies, we recommend looking for a few key things: 

• Transparent performance data
• Ongoing SEO efforts (to facilitate but also sustain your organic growth)
• Clear deliverables and inclusions
• Visibility on actions performed on your account
• High-quality content
• Thorough audits across all aspects of SEO
• Data translated into actionable insights
• Clear roadmaps each quarter and a long-term focal goal

In an ideal world, you want an SEO agency that feels like an extension of your team that can understand your business as well as you do and can help deliver the skills, understanding, and tools you need to go further.

SEO is one of those things that needs to be approached holistically to be effective. Search engine algorithms are perpetually changing how SEO operates and the needs of your website and business will vary from everyone else. 

Outside of needing the right knowledge and skills, there are plenty of other things that are more worthwhile to focus on when you’re running a business. Leaving it to a dedicated team of SEO specialists can take the pressure off, help you get up and running, and rectify some common issues that can seriously impact your business website. Having an SEO agency on hand to take care of the technical pieces is a key step in getting you on the right track for long-term, sustainable growth.