Bing Ads

Microsoft Advertising, previously known as Bing Ads, is a platform that enables advertisers to reach the millions of people who use Microsoft search programs. Put simply, it’s like Google Ads but for Microsoft-affiliated search engines and platforms, including Bing and Yahoo. In addition to its suite of tools, it also provides insights into performance data so advertisers can adjust their strategies accordingly. 

While it’s certainly true that Google occupies the majority of the search engine market, Bing has held a steady second place for many years now, with Yahoo a close third. If you know your target audience has a preference for search engines other than Google, or you are simply trying to reach as many people as possible, Microsoft Advertising could be the platform for you.

The purpose of PPC marketing is to drive traffic to your website and increase conversions. For this to occur, you need to be advertising on platforms your target market typically visits — you wouldn’t invest in radio advertising if your audience exclusively watched television, would you?

So whether or not Bing Ads are worth it really depends on your specific industry and the habits of your target market. One of the primary benefits of using Bing Ads is its ability to target searches on several Microsoft-owned search engines in addition to Yahoo! and AOL. 

If your audience has never heard of Bing or Yahoo, it’s perhaps not the best platform to invest your time and energy in. If, on the other hand, your target audience is large, scattered and doesn’t show allegiance to any one particular search provider, advertising on Bing Ads could certainly be worth it.

An added advantage of Bing Ads is its relative price point. Many of our clients find that it’s cheaper to advertise on Bing than Google due to less competition, meaning it’s possible to have cheaper clicks. 

Like all types of marketing, succeeding in PPC comes down to understanding consumer behaviour. The advantage of working with an experienced team like Reform Digital is that we take care of this hard work for you! We’ll suggest any and all paid search opportunities that are relevant to your business, including Microsoft Bing ads.

Setting up ads on Microsoft Advertising is easier than you might think. To start with, the platform offers the option to import existing Google Ads campaigns, which is a quick and effective way to get your Microsoft ads off the ground. Once the campaign has been imported, tweaks and changes can be made as required.

Alternatively, campaigns can be created from scratch, which will obviously be the recommended option if you don’t currently have any type of PPC ads running or have different aspirations on a new platform.

Not only is kick-starting an ad campaign on Microsoft Advertising easy — it’s highly cost efficient. Upon creating your Microsoft account and spending $300 in search advertising, you’ll get $600 worth of ads in return — what a deal!

While Bing Ads and Google Ads may share some similarities, there are a few key differences between the two platforms and understanding these increases the likelihood of a positive return on investment.

Google Ads has an extremely large user base and may reach more people than Bing Ads. However, increased competition means desired results through Google Ads may require a higher budget. 

Ultimately, opting for either of these two platforms can be effective depending on the goals of your business. Some advertisers even choose to harness the power of both! 

At Reform Digital, we’ll conduct a comprehensive assessment to determine which platform is right for your company’s needs. That’s the advantage of working with an experienced Bing Ads agency!

The Microsoft Audience Network is a powerful tool designed to help online advertisers reach more of their intended target audience across multiple platforms, including MSN, Outlook.com, Microsoft Edge and more. It enables businesses to create campaigns that can be tailored to specific customer demographics and control their respective budgets. 

By leveraging Bing search data and AI technologies, the Microsoft Audience Network empowers advertisers with insights into how audiences interact with their products or services and provides them with an opportunity to create more effective campaigns. 

Reform Digital is passionate about harnessing innovative technologies to produce outstanding client results, and this includes the Microsoft Audience Network platform.

Achieving success in digital marketing comes down to understanding consumer behaviour. Microsoft Advertising can be a powerful tool for businesses, both small and large, across a variety of industries — provided that your target audience frequents Microsoft-affiliated platforms. B2B, B2C and B2G businesses can all benefit from using Microsoft Advertising.

While Google Ads may be the more well-known option, Microsoft Advertising should not be overlooked. By working with Reform Digital, you can be confident that we’ll let you know about any potential growth opportunities for your business.

Broadly speaking, advertising on Bing costs less than it does on Google, simply due to the fact that there are fewer users on the platform. 

The exact cost of running a campaign depends on a multitude of factors, including your industry, the keywords you are targeting, and your location.

Our Bing Ads management experts understand that digital marketing strategies need to be cost-effective to be worth your investment. We’ll work with you to ensure your campaign is tailored, targeted, and produces excellent results.